We collect two types of information: personally identifiable information and non-personally identifiable information. Who's Calling also mass aggregates client data as part of our general business practices. This aggregated data is used to identify and analyze trends, to improve our systems, solutions and products, and to create derivative materials which may be marketed to potential clients and used to service current clients; it does not contain personally identifiable information regarding you or your customers.
We may also supplement the information we collect with information from other sources to assist us providing our products or services. In addition we may use this supplemental information in evaluating and improving our solutions and products and to determine your preferences so that we can tailor our website, solutions and products to your needs. Information obtained from other sources and complied with your information by Who's Calling is the sole property of Who's Calling.
We may collect information (including information that is Personally Identifiable Information) regarding you and your customers in different manners and at different places and times throughout our solutions and products. The following is a description of the areas and/or manner in which we primarily collect information about you and your clients.
In order to access our solutions and products such as our website and product reports, you must first complete certain steps to become a subscriber. During these steps, you may be required to provide us with information (including Personally Identifiable Information) such as your personal information or that of your company (e.g. name, business address, email address, information regarding your business and credit card or billing information). This information is used to provide our solutions and products to you and for billing purposes.
We also collect both personally identifiable information and non-personally identifiable information through the delivery of our solutions and products. This information contains details about your business; including advertising information, business strategy and other customer call related details. Our solutions and products collect specific information regarding your customer base including name, address and phone number of customers that call your business. Some of our solutions and products collect even more specific information regarding your customer base (e.g. reason for their call, product they are interested, non-public financial information). All of this information is collected to allow us to provide you with the solutions and products that you have subscribed to and to improve our product and service offerings.
We also collect Non-Personally Identifiable Information passively using "cookies" and "action tags" through our website.
"Cookies" are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on our website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:
You do not have to accept cookies to use our website, however, you may not be able to use certain products, offerings, features, or resources of our website if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.
"Action tags," also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our website, including advertisements, or e-mail sent on our behalf, may contain cookies that are associated with action tags that our located on our website. Unlike cookies, action tags are not placed on your computer.
We may select and use different third parties from time to time to track website usage through action tags on our website and on our advertisements on other websites.