Pay-Per-Click (PPC) Call Tracking reports the activities of prospects who begin their search process online and complete their transactions offline (in the form of phone calls).
Track both online and offline conversions, including phone calls, across various multi-channel marketing outlets.
Optimize your online ad campaigns by measuring return on ad spend for every aspect of your campaigns, including paid search keywords and ads.
Produce over 30 intelligent reports that contain information about your campaign performance, including conversion summaries, trending reports, account usage, session tracking and call detail reports.
Capture critical follow-up information on every caller, such as phone number, name, address, point of origin and call recordings.