Simply
put, ClickPath tracks all conversions generated from your
online advertising, including phone calls, and ties them
back to the exact keyword or ad source.
ClickPath is an award winning, online-to-offline ad tracking
solution that gives you unprecedented visibility into your
entire conversion performance. ClickPath tracks all conversions
generated from your online advertising – including
phone calls.
Research indicates that an astounding 63 percent of searchers
complete their purchase offline following their search
activity1. Traditional
conversion tracking tools only measure online conversions,
but that’s not the whole picture. In addition to
tracking your online conversions, ClickPath captures phone
calls you generate based on your various online advertising
efforts across all campaigns - down to the keyword.
With ClickPath you can make informed decisions on which
ads and keywords are driving revenue instead of merely
driving click-throughs.
1comScore Study 2006
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