When you take a shot in the dark with your marketing efforts, you’re more likely to shoot yourself in the foot than hit your target. To avoid missing the mark, you need to know which campaigns deliver the highest ROI.
Our web optimization analytics enable you to capture call data and match it to the ad source, keyword and referring website that generated the lead, so you can get a complete picture of which investments are making the greatest impact, both online and offline, and make the most of your budget.
Simply put, ClickPath tracks all conversions generated from your online advertising, including phone calls, and ties them back to the exact keyword or ad source.
ClickPath is an award winning, online-to-offline ad tracking solution that gives you unprecedented visibility into your entire conversion performance.