Track the keywords and ads
that result in online-to-offline conversions.
When you take a shot in the dark with your marketing efforts, you’re more likely to shoot yourself in the foot than hit your target. To avoid missing the mark, you need to know which of your campaigns are delivering the highest ROI. Want a complete picture of which investments are making the greatest impact both online and offline? Download our SlideShare to see how you can capture call data and match it to the ad source, keyword and referring domain that generated each lead.