Bridging the Offline Gap: RFP in a Box
for Campaign Analytics and Call Tracking Vendors

You may have heard the alleged statement by the 19th century businessman John Wannamaker that
claims: “I’m sure that half of my advertising budget is wasted. I just don’t know which half.” If you’re
using online advertising and paid search to drive telephone calls to your sales staff you can relate to
this statement. Since most analytics tools lose track of a visitor when they pick up the phone it’s very
difficult to measure which ad spend is generating valuable calls and which is wasted.

In order to increase your return-on-ad-spend (ROAS) you need to be able to measure the return
across all response types, including telephone calls. ClickPath® has created an industry breakthrough
solution to this problem, but rather than taking our word for it, we’ve written a Request for Proposal
for you that asks all the tough questions that vendors need to respond to.

We’ve provided our answers and we encourage you to pose these same questions to any vendor that
says their solution bridges the gap between online advertising and offline conversions.


Search Engine Strategies 2007, New York, NY- April 10, 2007 – Today, ClickPath launched its new web analytics package -ClickPath SMB- to small and medium sized businesses, extending the industry leading capability of measuring phone responses to keyword search advertising.

ClickPath for large enterprises, and ClickPath SMB are designed specifically to track when a phone call is generated by a paid search and which keyword originated it. Now, any size business can use these award-winning ClickPath technologies to improve its online advertising results.

In order to achieve the best return on their interactive advertising investment, marketers must measure results at the same level that they are spending. In the past, this has been a problem for advertisers that rely on phone calls as their primary call to action because traditional tools lose track of visitors when they pick up the phone. Having successfully solved this measurement problem for large advertisers, ClickPath has now streamlined their solution for smaller business.

Brian Sevy, VP of Interactive Products for ClickPath stated, “We have found that many small to medium sized businesses rely heavily on phone responses to paid search campaigns but lack the analytics to know which keywords are generating calls and which are just burning up their precious SEM budgets. ClickPath SMB is an affordable, easy to implement and use solution that fills this core analytics gap of traditional tools and gives users an accurate view of their advertising effectiveness.”

Using ClickPath SMB supports a fundamental principle - keyword-level tracking is a must for web marketers.

Receive a demonstration of ClickPath solutions at Search Engine Strategies 2007, booth #101 in New York, April 11-12, and at AdTech 2007, booth #6576 in San Francisco, April 25-26.

About ClickPath
Founded in 2003 ClickPath bridges the offline gap between online advertising and offline conversions, tracking phone calls back to the exact keyword(s) that generated them. ClickPath offers a complete online to offline conversion ad tracking solution including the Dynamic Number Insertion platform, call measurement and monitoring infrastructure, and a web analytics interface. Additional information is available at www.clickpath.com, 1-866-856-1538 and contact@clickpath.com.



ClickPath
866.564.1159
contact@clickpath.com

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