Innovative Dynamic Number Insertion (DNI)
At the heart of the ClickPath solution is a break-through, patent-pending
DNI technology that links the call data to the originating keywords
and ad sources. ClickPath assigns a unique toll-free number to
every ad campaign you want to track and provides a simple code
to be placed on your website. This number follows visitors throughout
their navigation of your site. When visitors call the unique
toll-free number, ClickPath captures that call data and matches
it to the ad source, keywords, and referring domain.
Robust Call Measurement & Monitoring
Our call measurement and call monitoring technology records each
phone call, as it measures and captures all available caller information
in real-time. It is backed by our own Network Operations Center
(NOC) - one of the most advanced and redundant telecommunications
systems in the industry.
Intuitive Analytics Interface
Our intuitive and easy-to-use web analytics interface provides
comprehensive reporting of both online and offline conversions
matched with their point of origin. |
