ClickPath
products track and report the activities of consumers who begin
the search process online and complete their transactions offline.
At the heart of ClickPath is a break-through, patent-pending Dynamic
Number Insertion technology that links call data to the originating
keywords and ad sources.
Key Features & Benefits
Online & Offline Conversion Tracking
ClickPath is able to track both online and offline conversions, including phone calls, across multiple online and offline advertising channels.
Granular & Accurate Data
ClickPath is very accurate in measuring the effectiveness of campaign
elements, such as paid search keywords and ads. This means you
can measure ROAS on individual keywords and phrases, as well as
optimize your campaign accordingly.
Comprehensive Reporting
ClickPath provides over 30 intuitive reports containing detailed
information about your campaign performance, including conversion
summaries, trending reports, account usage, session tracking,
and call detail reports.
Actionable Data on Every Call
ClickPath captures critical follow-up information on every caller,
such as phone number, name, address, point of origin, and recordings
of the calls.
Easy to Implement & Use
ClickPath is fully-implemented, using simple client-side JavaScript
code which loads from your web pages directly into a visitor's
PC and communicates with the ClickPath service. ClickPath requires
no server-side programming and software installation. It is completely
non-disruptive and doesn't interfere with any existing search
engine optimization efforts and tracking activities. |
