The conversions by ad location/keyword report shows you which keywords and ad outlets are generating phone calls and click-throughs, among other conversions.
This data is ideal for fine-tuning bid strategies while delivering performance metrics for improving overall return on investment and helping you determine the effectiveness of your PPC advertising.
This report provides totals for each conversion type, including the number of click-throughs, the total and rate for each type of conversion, the overall conversion rate and the revenue generated by conversions.
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