Who's Calling: The Power of Call Measuremen

Conversion Reports



The conversions by ad location/keyword report shows you which keywords and ad outlets are generating phone calls and click-throughs, among other conversions.

This data is ideal for fine-tuning bid strategies while delivering performance metrics for improving overall return on investment and helping you determine the effectiveness of your PPC advertising.


Conversions by ad outlet/keyword Report Screen Shot

Conversion Summary Report

This report provides totals for each conversion type, including the number of click-throughs, the total and rate for each type of conversion, the overall conversion rate and the revenue generated by conversions.


Conversion Summary Report Screen Shot

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